Armenian Peacock Collection is a line of exclusive Armenian artwork consisting of a collection of tea and coffee glasses of clothing and much more. The creator Svetlana Karchikyan is a famous artist who created her original Armenian letters, a collection of 39 letters of the Armenian alphabet made in the form of a peacock. Svetlana Karchikyan carefully studied the peculiarities of Armenian culture was able to create this logo in the form of a circle with letters that reflect her aesthetic taste and approach to Armenian culture. The collection embodies the impeccable unity of love and the desire for artistic excellence that give this brand uniqueness and originality. Brand Svetlana Karchikyan was created in 2019 thanks to Svetlana's talent and Nelly Asatryan, who can bring all ideas to life. She made a considerable contribution to implementing all ideas for this project. The joint work gave its results, and the world saw the Armenian culture in a new, more modern reincarnation.